How does your organization determine the demand for its services? What are some of the advantages and disadvantages of the approach that is used within your organization to forecast demand for its product? How could this be improved?

let me introduce myself as the marketing manager of a hospital. To determine the demand of our services, we take the statistics of our occupancy levels for the same period of the previous year. we project the same with an assumptional increase of 5%.

the advantage is that the process is simple and the disadvantage is that the entire process is done on assumptions.

One Response

1. Adam Love Says:
   November 5th, 2009 at 4:58 pm

   let me introduce myself as the marketing manager of a hospital. To determine the demand of our services, we take the statistics of our occupancy levels for the same period of the previous year. we project the same with an assumptional increase of 5%.

   the advantage is that the process is simple and the disadvantage is that the entire process is done on assumptions.
   References :

Leave a Comment