Google AdWords Strategy: Proper AdWords campaign organization strategies.

http://www.instappcbuilder.com

Duration : 0:8:7

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Google Tech Talk
December 4, 2009

ABSTRACT

Presented by Manuel Pérez-Quiñones.

Personal Information Management (PIM) practices are the behaviors that we follow when we organize our information. This often includes emails, documents, bookmarks, pictures, etc. Research in PIM has identified a common set of activities that require support: encountering information, organizing information, filing/archiving, and reusing information. Different tools must provide different kinds of support for each one of these activities.

PIM practices become easier if the organization provides some infrastructure to alleviate the difficulty of these activities. But a larger value is that the organization can leverage these personal practices to improve the effectiveness of others and to capture that elusive corporate knowledge in an easy way.

In this talk, I will describe previous work in PIM and highlight how some of the PIM practices can be supported and leveraged from the organization point of view.

Manuel A. Pérez-Quiñones is Associate Dean and Director of the Office for Graduate Recruiting and Diversity Initiatives at the Graduate School, Associate Professor in the Department of Computer Science, and a member of the Center for Human-Computer Interaction at Virginia Tech. Pérez-Quiñones holds a DSc in Computer Science from The George Washington University. His research interests include human-computer interaction, personal information management, user interface software, digital government, and educational uses of computers. He is a member of the Coalition to Diversify Computing, where he co-directs the national program Collaborative Research Experience for Undergraduates in Computer Science and Engineering. He serves on the editorial board for ACM’s Transactions on Computing Education journal. For 2008-2010 has been included in the IEEE Computer Society Distinguished Visitor program.

Duration : 0:56:31

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Google Tech Talks
June 11, 2008

ABSTRACT

You read all the time about Google’s engineering and product development prowess and seemingly omniscient strategies in the businesses it chooses to enter. However, those of us who know and love the real people who make Google work are aware of the the culture of controlled chaos that exists in the world’s flattest multi-billion dollar company. Runaway success aside, we admire Google for its otherwise enigmatic management and organizational structures. By using the logic and tea-leaf reading we hear our clients apply and by liberally applying out own humorous hyperbole, we’ll be arguing pro and con to answer the question: Does Google need managers?

Management Innovation Group is a strategy consultancy that specializes helping our clients demystify the changes that are rapidly changing their industries and understand how to compete in an a less certain future. Our clients include the Nokia, British Telecom, the New York Times, Reed Elsevier, Rodale, and many other companies who wish to remain anonymous because they don’t want you to know that they are afraid of Google.

Speaker: Scott Hirsch
A leading authority on innovation valuation and process development, Scott’s passion is helping companies realize their creative potential at all levels of the organization. His management philosophy is based on empowering people — experience he acquired during six years as a social entrepreneur designing innovative youth service programs.

Immediately prior to founding MIG, Scott launched the business strategy and valuation practice at Adaptive Path, the premier user experience consulting firm. He has helped clients in a variety of industries — including Network Associates, Blogger, PlanetOut, Hitachi Data Systems, and Dow Corning — gain a deeper understanding of their markets and technology and more successfully leverage their strategic investments.

An avid inquisitive, Scott was lead researcher and principal author of “Leveraging Business Value: How ROI Changes User Experience,” an in-depth study of how five global companies financially value their design investments, done in collaboration his alma mater, the Haas School of Business at UC Berkeley, from which he received his MBA. He lives in San Francisco, CA but has a vivid mental map of ancient Greece.

Speaker: John Zapolski
Part strategist, part visionary, and part coach, John works with clients to co-create new ways of growing their businesses and executing on their strategies. Utilizing broad experience in research, design, strategy, and organizational development, John’s methods help executive teams envision the future, generate possibilities, and take action on their innovation intentions.

Prior to founding MIG, John held management positions at Wells Fargo and Yahoo!, where responsibilities included developing customer insights to drive growth and enterprise integration. He has also provided strategy and product development consulting to Fortune 500 and startup clients in the media, financial services, health care, and telecommunications industries.

A former filmmaker, technologist, and designer, John believes that (to modify the famous Churchill quote) we build our products and thereafter they build us. He lives in San Francisco, CA and doesn’t surf nearly as well as he’d like to.

Duration : 0:49:49

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Google Tech Talks
January, 30 2008

ABSTRACT

Greg Gillis and Lesly Higgins, experienced corporate coaches, will discuss and demonstrate various methods to effectively communicate; whether it is delivering a yearly review to a fellow Googler, developing your group’s strategic vision, or influencing others towards an idea. By learning about Advocacy and Inquiry, Appreciate Inquiry, and Effective Feedback/Feedforward, you will come away from this workshop with concrete examples and experiences to help you get your message across with impact.

Speaker: Lesly Higgins
I’ve been coaching since 1999. After my first career in software development, with roles that included VP Software Engineering at Commerce One and VP Information Technology at Charles Schwab, I returned to school to complete an MS in Organizational Behavior and Development and also a comprehensive coaching program. I’ve coached at all levels in organizations, most functions, and with both early stage and Fortune 500 companies. Most of my clients are in the tech space, and they include: Agile Software, America Online, Apple Computer, Autodesk, Charles Schwab, Coremetrics, CNET, Google, Hewlett-Packard, Peoplesoft, Pixar, SAP, Shutterfly, Taleo, TiVo, and Wilson Sonsini Goodrich & Rosati.

I believe everyone wants to be more effective and more fulfilled in life. Usually we don’t know HOW to achieve that. And often we don’t know what skills are important to develop to increase our overall effectiveness and satisfaction in work, and to position ourselves for greater responsibility. I help clients to understand WHAT they need to work on, and then HOW to achieve their developmental goals. I partner with clients as a guide, a mirror, a challenger, a support system, a sounding board—to name a few roles. I help them to develop new awarenesses, master new skills, assimilate new ways of seeing the world and shift their way of being in a way that not only meets their developmental goals but also creates the ability to continue growing—as a person and as a leader. I’ve been coaching at Google since 2003.

Speaker: Greg Gillis
I combine real-world wisdom, gathered through years of high technology corporate experience, with solid coaching expertise and training — to help successful people become even more successful. I help my client’s transition from manager to leader, enhance their leadership skills, better work within political infrastructures, delegate effectively, and collaborate wisely. I often increase their awareness of power in the organization, how it is acquired, manifested, held and diminished. I enhance their influence skills–critical to a leader’s growth in managing cross-functionally. I increase their awareness about emotional intelligence and interpersonal effectiveness while helping them shift to a more encompassing outlook resulting in more successful performance.

Duration : 0:55:40

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Google Tech Talk
September 11, 2009

ABSTRACT

Presented by Jerry Porras.

Jerry Porrass research interests are the characteristics of visionary companies in both the United States and Europe; the dynamics of planned organizational change process; organizational vision and its influence on the long-term behavior organizations; and leadership.

Jerry I. Porras is the Lane Professor of Organizational Behavior, Emeritus. He received his BSEE from Texas Western College, his MBA from Cornell University, and his PhD from the University of California, Los Angeles. Among the honors he has received are the Brilliante Award from the National Society of Hispanic MBAs, the Silver Apple Award from the Stanford Business School Alumni Association, and the Kanter Medal from the Pacific Graduate School of Psychology. He joined the Stanford faculty in 1972.

Professor Porras is author of Stream Analysis: A Powerful Way to Diagnose and Manage Organizational Change (Addison-Wesley, 1987); co-developer of the Stream Analysis Software Package (1999); and coauthor of Built to Last: Successful Habits of Visionary Companies (Harper Business, 1994) and Building Your Companys Vision, Harvard Business Review (1996). He has served on several editorial boards including the Journal of Organizational Change Management, Journal of Applied Behavioral Science, Academy of Management Journal, and Academy of Management Review.

About Perspectivas Speaker Series: Perspectivas is a speaker series aimed to empower and inspire individuals by providing ‘mentoring at scale’. Latino scientists and professionals share their perspectives on careers, work-life balance, and how they’ve achieved personal success.

Duration : 1:0:28

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When Eric started at Google, his job was largely centered around providing some organizational design. The culture was working well but the company needed more structure. He hired a financial and controller system, instituted staff meetings and set and reviewed quarterly objectives. (From the Stanford Technology Ventures Program)

Duration : 0:1:39

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